What are the advantages of wall advertising machine
Views : 468
Author : Callie
Update time : 2021-10-19 09:51:34
As a high-tech product, wall advertising machine's dynamic picture and realistic color can attract consumers' active attention. In addition, its playing time is generally the idle and boring waiting time of the target audience. Therefore, most audiences will not have a negative psychology towards it, but will actively choose to watch it. The data show that in a building audience with LCD media installed, 74.2% often pay attention to the content broadcast by this LCD TV media when waiting for the elevator, of which 45.9% watch it every day. 71% of the audience like this wall mounted LCD TV media advertisement. The biggest reason is that they think they don't waste their time while accepting this advertising information, and add some active atmosphere to the boring waiting time.
The low focus of China's advertising media has led to a large number of advertisements (70% ~ 80%) consumed among the audience with wrong positioning. Rongsheng Xingda wall advertising machine can be highly accurate in differentiating the audience because it aims at "niche" when selecting the location. In the process of changing from mass marketing to focus marketing, LCD advertising machine can make advertising more effectively spread to the subdivided target audience. It can be said that improving consumers' active attention is the most important advantage of LCD media. For example, when watching TV and listening to the radio, turn the turntable during the advertising period; When reading the newspaper, turn directly over the advertising page; When surfing the Internet, press the close button as soon as the advertisement pops up. In this way, consumers' attention and memory rate of advertising will decline, resulting in the waste of advertising.
In addition, the broadcast form of LCD advertising machine is very flexible. It can be combined with product marketing activities according to local conditions. For example, the local promotion of the product is broadcast in the form of rolling subtitles at the bottom of the screen, which can effectively reduce the distance between consumers and specific products and promote their purchase behavior to be completed in a short time. From the perspective of communication environment, the advertising environment of LCD media is relatively simple. The closed space generated by its organic integration with office buildings, hotels, supermarkets, high-end houses and other places not only greatly reduces the interference of advertising, but also produces semi mandatory viewing characteristics. Compared with the frequency of contacting other media, The frequency of audience contacting LCD media every day is much higher than that contacting other media.
介绍：As a high-tech product, wall advertising machine's dynamic picture and realistic color can attract consumers' active attention. In addition, its playing time is generally the idle and boring waiting time of the target audience. Therefore, most audiences will not have a negative psychology towards it, but will actively choose to watch it. The data show that in a building audience with LCD media installed, 74.2% often pay attention to the content broadcast by this LCD TV media when waiting for the elevator, of which 45.9% watch it every day. 71% of the audience like this wall mounted LCD TV media advertisement. The biggest reason is that they think they don't waste their time while accepting this advertising information, and add some active atmosphere to the boring waiting time.
描述：The low focus of China's advertising media has led to a large number of advertisements (70% ~ 80%) consumed among the audience with wrong positioning. Rongsheng Xingda wall advertising machine can be highly accurate in differentiating the audience because it aims at "niche" when selecting the location. In the process of changing from mass marketing to focus marketing, LCD advertising machine can make advertising more effectively spread to the subdivided target audience. It can be said that improving consumers' active attention is the most important advantage of LCD media. For example, when watching TV and listening to the radio, turn the turntable during the advertising period; When reading the newspaper, turn directly over the advertising page; When surfing the Internet, press the close button as soon as the advertisement pops up. In this way, consumers' attention and memory rate of advertising will decline, resulting in the waste of advertising.
